Among all entertainment areas such as video, humor and culture, music is the fastest growing platform when it comes to user-generated content.

The pillar of music and culture magazine is the primary asset in attracting and retaining users. At the same time, musicality is one of the main characteristics of its people. The independents and festive bands scenario is one of the most fertile of the Americas. Providing Brazilians, passionate for music, to write a song along with the biggest star of music’s story is a unique and indescribable experience.

Awareness and preference levels of the brand grew 64% and 57% respectively.

According to research conducted by the client with the public impacted by the initiative, the brand was perceived as the utmost reference in music in Brazil.

Recommendation rates grew 51% and purchase intent grew 48%.

The project’s website had more than 1.8 million unique visitors in just 30 days.

The amount of downloads of the musical composition made from Elvis’ DNA surpassed 300,000.

Thousands of users created with Elvis.

And what’s best: Elvis got back to composing.