We created a unique piece of sporting content that really connected with our sports-mad male target market watching Chau Domingo, Argentina’s premier football show. The hosts showed and analysed the day’s best “headers” brought to you by L’Oreal Elvive. Instead of analysing the goal, the hosts commented on the dandruff free head, and analysed the best anti-dandruff shampoo – L’Oreal’s – and reminded the audience that free samples were available via the best headers website.

The campaign was massively successful. L’Oreal Elvive is second only to Head & Shoulders; a brand which had been marketed for 10 years. L’Oreal has a 13% share at the top-end of the sector, the client was amazed by the impact. We’ll be playing attack communications football next season too!