To satisfy a digital need Facebook’s ‘like’ button wasn’t meeting.

People online were expressing that they care about topics, issues, natural disasters and charities just not in a simple, easy and shareable way.

We created an open platform website that gives users access to the button’s embedding code. It’s available at www.icare-movement.com for any individual, company or organisation to copy and place on their own site. Once a site has the button, visitors can click to raise awareness for topics they care about.

Within 24 hours of launching with MTV Voices, the I Care button received over 275,000 digital impressions, 30,000 site visits, and over 100 users signing up to get the embedded code.

And that's only the beginning. The button's potential reach online is exponential with the possibility of being on countless sites worldwide.