Cannes Lions
DDB LATINA PUERTO RICO, San Juan / JOVENES DE PUERTO RICO EN RIESGO / 2013
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Description
Jovenes en Riesgo is an organization in Puerto Rico that offers guidance for teenagers at risk of bullying, drugs and other problems.
A high % of people in Puerto Rico are Slacktivists, ( they think a "like" on facebook, a "share" or a RT on Twitter is enough to support a cause)
But Jovenes en Riesgo can´t do anything with likes, they need real volunteers for menthorship.
To deliver this message, we created a youtube video about a subject not very unfamiliar in the Puertorrican everyday life. A teenager murdered by gunshot in a fight.
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