We set out to introduce Emerald to the world as a totally new kind of snack company. The development of the site was an integral part of creating this brand personality and introducing the brand to our audience. The objective was to establish and introduce Emerald's unique brand personality online and to give people an opportunity to "play" with the brand in a way that TV could not. It was also used to help spread the word of Emerald Nuts within the trade industry.