MoviStar emotion is the brand that Telefonica Moviles has developed to call the MoviStar content accessible from the mobile phone. The contents of the service are mainly entertainment and information. The agency was in charged of launching the service and also of the design of the mobile icons. Our main objective was to get the first experiences with the new services. Our target were mobile owners ranging from 22 to 45 years old who are used to the audio-visual language. To inform the public of all the services provided we developed a multibanner campaign. Banners for the weather forecast, a banner to donwload on your mobile a GPS system, a banner to download games like Street Fighter, another to download music videoclips like Alejandro Sanz.