TPI wanted to send a greeting to its clients combining three products in one creative piece: the Yellow Pages guide, PaginasAmarillas.es and the 11888 phone service. Our big challenge was to combine all three elements in a coherent way, and to create a Christmas greeting that would go beyond the expected and appeal to all types of users; those who advertise their company with TPI and those who just search. The result is a piece designed to be enjoyed and to create the strongest possible viral marketing. There was also a mini MMS version for mobile phones.