Cannes Lions

EMOTIONSCAN

COLENSO BBDO, Auckland / BANK OF NEW ZEALAND / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Using advanced emotion recognition technology, EmotionScan tracks and analyses your microexpressions through your webcam, as you’re faced with various money scenarios. Evocative sound effects, imagery and narration were carefully crafted to help you to visualise yourself in each scenario.

Then, you’re presented with personalised results identifying the areas you may need to look at more closely. You can replay each scenario and explore the emotions you expressed second-by-second, and see a summary of the financial areas that made you most uncomfortable. If you feel like you want help, a one-to-one MoneyReview with the bank is just a click away.

Outcome

Over 95,000 people have visited EmotionScan so far (that’s 2% of NZ’s population), spending around 8 minutes thinking about their money.

While people’s personal data is kept anonymous, we’ve discovered the top two areas of concern are Mortgages and Savings.

And EmotionScan has introduced a new approach to banking, where technology helps people learn more about themselves so they can be better with money.

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