To dramatize the data-crunching power of the IBM cloud, we created Emoto––An application that uses very resource-intensive facial recognition analytics software to find our prospect’s happiest moment. It first locates their favorite Facebook photos, and then analyzes each viewer’s emotional response through their webcam. Churning through its complex image processing algorithms, the software tracks 43 facial muscles correlated to the 7 basic emotions. The amount of data generated is massive, requiring the massively scalable computing capabilities of the IBM cloud to process it.

Everyone is talking about the cloud in the same way: Cut costs, reduce complexity very clinical. Nobody is actually making cloud computing interesting, let alone emotional. Emotional enterprise technology? We wanted to engage our target in an emotional way. And what better emotion to elicit from a client during a product demo than happiness?

Everyone is talking about the cloud in the same way: Cut costs, reduce complexity very clinical. Nobody is actually making cloud computing interesting, let alone emotional. Emotional enterprise technology? This is a first; and a compelling way to explain a very amorphous topic.

IBM has always been viewed as a technology box seller. But IBM’s mission is more human than that; it’s about making the world smarter and better for humans through technology. Therefore, we wanted to engage our target in a more emotional way. And what better emotion to elicit from a client during a product demo than happiness?

Since this campaign launched only a week prior to the Cannes submission deadline, there are no results available yet.