The Samsung Galaxy S6 edge has a number of features built on the edge screen. One of them is the possibility to have quick access to your five favorite contacts. To show the innovative power of Samsung we needed to promote the fact that you could interact with the edge – and the People edge function particularly.

To frame the experiment and give it more weight, we utilized Professor Dunbar’s research, Facebook and a series of cinematic scenarios we put you right in the middle of a high stakes situation. Who would lend you a serious amount of money? Who would lie for you? Who would you spend seven years alone with in space? Who would pick up the phone, no matter what time of day it was? Who could you trust with the whereabouts of very important secret documents? Who could you turn to – really turn to – in order to get out of trouble? Professor Dunbar introduced you to the dilemma at hand and then invited you to choose one of your Facebook friends to help save you.