Peru needed to increase its receptive tourism and to do so, we had to make an impressive global campaign making our country a desirable place to travel to.

The target audience was men & women 35 up who search for new adventures and want to experience the country’s culture rather than go to museums and churches and do the common sightseeing.

The insight was that movies are far more exciting that real life, and in Peru, you would actually be able to live your life as if it was a Hollywood movie.

The idea started out as a con; to make people believe they were watching a trailer of an interesting movie, but in the end they’d realize it was a movie worth living, an action packed movie that you could actually experience travelling to Peru.

Peru has an ancestral history, so we decided to attract tourists through its telling; an epic commercial about the expansion of the Inca Empire in the form of a movie trailer.

For this project we worked in 5 cities and in more than 15 locations with a crew of more than 50 professionals and more than 150 actors and extras.

The casting had to be faithful to the ethnicity of the Incas, so we embarked in a journey throughout the country to search for their actual descendants. They weren't actors, but countrymen, most of them traced back to the Inca welders, army men and sorcerers of centuries ago.

The result was a spot that could be mistaken for a documentary about the Incas, a milenary culture still alive to this day.