Instead of creating a campaign to ask people for money, we created a brand called Endangered Love, which depicts funny illustrations of rhinos, pandas, sloths and gorillas procreating for the continuation of their species. The brand sells products such as T-shirts, hats, socks, mugs, posters, etc. All profits are re-directed to WCFF to preserve these species.

These posters were one of the ways we had to promote the brand and get young people to know it and access the website, where they could buy the products. Endangered Love also sells products like books, t-shirts, coffee mugs and more, all based on these illustrations of animals procreating Kama Sutra style, with profits being redirected to WCFF. The posters specifically have been used internally by WCFF and externally promoting the brand and cause.

Even though Endangered Love re-directs its profits to WCFF, it is a brand in itself. So far it has established itself as a brand that sells products online. Sales are on the rise, with prospects of having a few of the brand’s products also being sold at physical stores in New York City.