The fashion industry is one of the biggest contributors to climate change with used clothes filling up landfills and the increased use of plastic in the production phase. Ultimately, our collective actions will not only lead to the destruction of the planet, but the extinction of human life as we know it. Our challenge was to come up with an effective way to reinforce this message, reflect on our actions and make people aware of Splash’s sustainable collections.

We created a limited-edition calendar with each month featuring a striking photograph and origami art, highlighting the destruction of the ecosystem and the positive actions Splash has taken to reduce its environmental impact. Every striking image of the calendar reinforced the thought that we as humans are ultimately the endangered species.

When it comes to climate change, people only tend to truly care, when it has something to do with what they love. For people into fashion, our environment is most often an afterthought. At the same time limited edition products and gear have never been more in demand. We brought these thoughts together to create a limited-edition calendar that is the envy of all, but with strong messaging the reinforces how limited time we have to tackle climate change and ensure a better future for generations to come.

1000 calendars were given away to partners and key influencers. 1 million regular calendars were distributed to customers.

In collaboration with a production studio, we shot models in makeup and clothing showing them trapped due to the impact of climate change, beside origami art models of wildlife and plantation that are endangered species. One month a woman is covered in water-like makeup and accessories - a metaphor for the rising sea levels and in another month a close up of a man with petrol-looking make up for the rise in CO2 emissions from the burning of fossil fuels, against a black origami oil drop. Each month featured these striking visuals with strong messaging on the impact of climate change and how Splash is tackling these issues.

Every page of the calendar could be taken out and used as a poster at home. A constant reminder of our changing world.

1 million regular calendars distributed

1000 limited edition calendars for VIPs

20% increase in store visits during the launch

Sustainable collection sold out

Featured by leading influencers and publications