Dubai Lynx

Sale Remain Calm

VMLY&R, Dubai / SPLASH FASHIONS / 2020

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Overview

Entries

Credits

OVERVIEW

Background

The Biggest Sale of the year at Splash Iconic Store

Idea

Sales at Splash Iconic have a unique ability to unmask humanity in its most primal nature.

Execution

When a homosapien hears about the sale, their instincts take on a more primal form,

turning their ‘wants’ into raw animal desire. But once they acquire the coveted sale items they desire, their beastly nature is quelled as they return to their more civilized human selves.

Outcome

Complete soldout season of sale.

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