Dubai Lynx
VMLY&R, Dubai / SPLASH FASHIONS / 2020
Overview
Entries
Credits
Background
The Biggest Sale of the year at Splash Iconic Store
Idea
Sales at Splash Iconic have a unique ability to unmask humanity in its most primal nature.
Execution
When a homosapien hears about the sale, their instincts take on a more primal form,
turning their ‘wants’ into raw animal desire. But once they acquire the coveted sale items they desire, their beastly nature is quelled as they return to their more civilized human selves.
Outcome
Complete soldout season of sale.
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4 items