Cannes Lions
CASANOVA PENDRILL, Costa Mesa / UNICEF / 2011
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This low-cost form of direct ambient media / public stunt, grabbed the attention of more than 140,000 pedestrians in Los Angeles and New York and helped raise the number of donations beyond $895,000. In the months that followed the stunt, UNICEF’s Tap Project registered over 4,000 new volunteers and their message reached more than 30MM in overall media impressions.
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