MTV Switch was created to inspire the world's youth to switch on to doing things that do not require consuming anything, spending, driving and burning energy - spending all day on a games console for example. We came up with the concept of "use your own energy" to highlight fun ways in which kids could entertain themselves without needing to plug anything in. We created our own video game. And in the spirit of the cause everything had to be created by the kids themselves, all the on-screen energy bars, special effects and sound effects.