A sports property: Dabur “Ace of Pace” was created, aimed at finding India’s next pace bowling sensation. Participants were selected across 2 groups: Under 14 and Under 17. The selection is conducted through school contact programs across the 2 StatesTop personalities of Indian cricket constituted the Jury for Dabur Glucose Ace of Pace and are actively involved in the selection as well as the grooming process.

The winner got a chance to meet Zahir Khan (an ace bowler from Indian cricket team) and get bowling tips from him.

The activity received tremendous response with over 14000 students from across the 9 cities participating in the selection process.The event was covered by all the major print media like Dainik Jagran, Amar Ujjala, Hinustan Times, Hindustan, I-Next and Agency Faqs.Approximately 66,561 students participated in an interactive quiz contest.Approximately 1,20,000 students were informed about the product and the campaign.City Level Selection: 1638 students participated in bowling contest.