Cannes Lions
Big Chewy Ltd , London / COCA-COLA / 2010
Overview
Entries
Credits
Execution
We partnered with the NBA's two-day Take to the Courts event on Clapham Common. We engaged a technology partner who provided an exclusive motion tracking shooting training system in use by a number of NBA teams, and built a bespoke app around it. The system defines a player's perfect shot arc range based on their height, and provides real-time audio and visual feedback on every shot, building a consistent arc. Players were ranked and the most consistent won tickets to the NBA Europe Live. Two finalists competed during the event for a trip to an NBA game in New York.
Outcome
Sharpshooter attracted 697 confirmed guests on Facebook. The event was over-subscribed and over 200 players competed over two days. 4,000 bottles of Powerade were trailed. The top 10 consistent shooters won tickets to NBA Europe Live, and the winner of the Grand Final shootout during the event won a trip to the NBA in New York.
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