Cannes Lions

ENERGY DRINK

DRAFTFCB PARTNERS, Vienna / POWERHORSE / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A runner in the desert. He just finished his Powerhorse drink and starts a race against an eerily sandstorm. After disappearing and being soaked up by this storm he breaks out and the storm slowly slumps down. The URL gets featured with the packshot.

Outcome

The traffic on powerhorse.com rose by 15% within the time of action.

Similar Campaigns

7 items

SOCIAL REFILL

4AM SAATCHI & SAATCHI, Tegucigalpa

SOCIAL REFILL

2013, CERVECERIA HONDURENA

(opens in a new tab)