Cannes Lions
DRAFTFCB PARTNERS, Vienna / POWERHORSE / 2010
Overview
Entries
Credits
Description
A runner in the desert. He just finished his Powerhorse drink and starts a race against an eerily sandstorm. After disappearing and being soaked up by this storm he breaks out and the storm slowly slumps down. The URL gets featured with the packshot.
Outcome
The traffic on powerhorse.com rose by 15% within the time of action.
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