Cannes Lions

TANQUERAY GIN

GREY nyc. / DIAGEO / 2008

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Overview

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Credits

Overview

Description

TanquerayRangpur.com tells the story in cutting-edge flash animations and music tracks of a new kind of mellow, mixable gin. Rather than describe what the liquid is or how it is consumed, we created a micro site with a uniquely laid-back vibe which brings to life the verdant beauty of rural India. In the words of our spokesperson Tony Sinclair, this is "cocktail nirvana." At the heart of the site are four surprising music mixes; starting with a bhangra-influenced hip hop track (called "Around the World") we created four unexpected mixes: hip hop distilled with opera, bluegrass, jazz and electro pop. These genre-bending mash-ups can be downloaded or played along with flash animations that use members of Tony's travelling posse to convey the fun and spirit of the brand. The result is we hope, like the gin itself, extraordinarily refreshing.

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