Red Balloon is a nationwide school of English that only teaches kids from 3 to 13 years old. Their brief to us was to provide a campaign that showed that the best time for kids to learn English was while they were still kids, where they have their minds clearer and are more apt to learn.

The approach we pursued was to reinforce the concept of the campaign, that here your kid learn words before bad words. So we created a very childish and colourful typeface, with a contrasting background colour and added digitally made drawings of the word’s meanings: an ass, a pussy and a cock. But the words are not the bad words.

The campaign created a lot of buzz to the brand, the words were polemical, but as soon as parents got the message Red Balloon started getting compliments and more enrolments.