Red Balloon is the leading English School for Kids in Brazil. It works with children from the age of 3 onwards.

We wanted to draw people's attention to the fact that at the age of 8-9 years old, Red Balloon students can speak or write in English as well as a native speaker.

The strategy was to create a social media campaign on twitter to show the community that Brazilian kids could identify and correct American and British celebrities grammar mistakes on Twitter.

The main point of Celeb Grammar Cops was to use a platform that Red Balloon’s students already use to have fun, and that their parents use as an entertainment and information channel. The brand took advantage of an open channel to question how social media is bringing bad grammar to a new level of exposure, especially when multiplied by the Twitter audience/followers of celebrities.

The Celeb Grammar Cops received hundreds of replies and retweets and humorous and educational sites posted our action tweets and videos. But despite creating such a buzz, the key here was raising awareness of two facts: the effects of social media on kids' education and the proof point of the quality of Red Balloon English Schools: awareness. The whole action created a huge waiting list of parents who want to enrol their kids to study English at Red Balloon.