The ad persuades people to donate money to the cancer research fund via their last will.

It consists of several scenes showing what people were doing the moment they died, shot with very slight or no movement to create a "tableaux vivants".

Everyone knows stories about people who died in a weird way. Keeping these urban legends in mind we looked for the most appropriate scenes to get the right balance between reality and humour, as it's not our intention to shock the viewer. We see a man lying over his lawn mower tractor, a woman lying on her drive way in her nightgown, a woman with her head on her dinner plate, a guy slumped in a chair in his pigeon house, a man high up in a tree...

The baseline is short and powerful and flows over to the image of a woman with cancer in her living room, who seems dead at first like the others but opens her eyes.

The intro's of Six Feet Under & Magnolia were a reference, especially the filmic and poetic feel, and the way things are shot and framed.

The music assists the suggestive and filmic approach of the images.

This is a licensed track. It was already used in the treatment of the director,to give a deeper meaning or add an extra layer to the feel of the film. But always in function of the concept.