Cannes Lions

COFFINS

Y&R, Lima / LEAGUE AGAINST CANCER / 2014

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Performing a farcical and amusing musical, future customers of a funerary refuse to fill in a short term the coffins that in a desperate way and using his best sales arguments the director of the funerary tries to persuade them to use. Despite the luxury and comfort of the coffins, people decide it’s much better to live. And to live the true miracle is the prevention against cancer, objective of the League Against Cancer.

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