It’s not the great monuments or famous landscapes that make traveling such a joy. It’s the small moments, good & bad that make the best stories. This film is an inspiration for people to travel without hesitation. Good & bad things can happen on the road, but they should never stop you from traveling, with Samsonite right there, by your side.

Budget: 350.000 euro

Process:

For the production of this film, there was little difference between the creative & production process.

When you make a film about ‘things you live on the road’ it’s better to also feel them.

Of the 18 shooting days we took 3 fix days to make sure we had the spinal chord of the film and some key product shots.

On every location – South Africa, Thailand, Tokyo & New York- we went with DOP, director, 1 creative & local fixer- a few days on the road to live the travel experience. Armed with some suitcases and release forms so we could involve local people in this shoot.

1 shoot = 15 films

We came back with enough material to make different edits.

- different duration, between 15” & 90”

- separate edits for the 3 different products in the Curve collection:

→ cosmolite,:: more feminine, cosmopolitan

→ b-lite,: male, business

→ firelite: young, adventurous

- separate edits to showcase strength of the product line (all impact shots)

- separate edits to showcase lightness of the product line

- separate edit to showcase manoeuvrability of the product line

In total we had 15 different edits for TV, cinema, online, banners & POS/ Including a very cool making off/

All European markets big & small could shop ‘à la carte’ & pick the exact edits that suit their market.