We started with air as the main concept. To give people the experience of air, instead of communicating an asset, would be to have them feel the lightness for themselves.

While visiting the biggest Nike store in Buenos Aires, customers bumped into a 10-foot long Vapormax sole, suspended in the air. Using leap technology, users could manipulate air to make the sole move.

We replicated a simple behavior - manipulating a sneaker sole - and transformed it into a grandiloquent product demo.

During 1 month the 10 feets long vapormax sole was suspended from 3 mts height, attached to 4 electric servos that allow a natural move of the sole in 2 axis. Controlled by the customer in the store through leap a technology that allows us to track and recognize the hands of the user.

The mechanics was feel the air, control the movement of the sole by grabbing the air with your hands.

Business impact – sales, donations, site traffic: The sales in store raised a 20% by decision. Exact numbers can’t be shared due to client policies.

Response rate: The installation worked during the winter holidays, which means a huge number of users were able to enjoy the experience. We can’t share a consolidated number due to client policies.

Impressions: Doesn’t apply.

Change in behavior: Doesn’t apply.

Consumer awareness: More than 1000 thousand people enjoyed the experience; and more than 4500 bumped into the installation.