Cannes Lions

ENJOY THE RAIN

LEO BURNETT FRANKFURT, Frankfurt / GOODYEAR / 2015

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Overview

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Credits

Overview

Description

Our target group consists firstly of fleet managers and decision-makers in business and on the other from top customers, which expect highest quality, safety and performance not only in the choice of the vehicle, but also in the tires.

Execution

When the storm drives dark clouds, when the heavy raindrops pelt the ground, when streams run across the roads …we are in our element. It doesn’t matter what kind of rain it is; steady rain, heavy rain, monsoon rain, tropical rain, torrential rain, freezing rain, warm rain or simple drizzle – all rain can be wonderful.

Outcome

The “Rainwater mailing” not only reached our top clients, but also found its way into numerous automobile showrooms, where the water was offered exclusively. It has become a coveted design object that was even too good to drink in the end.

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