Cannes Lions
OGILVY & MATHER, Gurgaon / GLAXO SMITH-KLINE / 2010
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Indians are foodies. They eat practically everything, practically everywhere [roadsides, wayside, inside, outside!] and they eat spicy! And one such occasion for bingeing is a marriage. Unlike in the west, Indian marriages are a riotous affair. People don't just eat. They overeat. Then eat some more. So to give cues of a marriage, we have used the quintessential Indian wedding band music - with trumpet, drums, cymbals and the whole jing-bang. So the film covertly gives the feeling that our man has once again overeaten in a wedding and now his stomach is jacked/upset. But not to worry, there’s the trusted bubble to set him free!!!
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