Innovate in order to captivate the target public in a striking way, valuing the urban art and, at the same time, transmitting part of suburban culture to the rest of the country. The best graffiti artists from these revitalized areas were selected to exhibit their work on a 20-meter canvas on a busy street corner, in an exclusive region in São Paulo, thus integrating the suburbs with the high-end regions.

We exceeded the simply conventional use of outdoor media and were successful in communicating with the target, drawing the suburbs closer to the high-end regions of the city and reaching approximately 4,937,000 people per week, for 2 months.