In the movie TRON: Legacy, ENCOM CEO Alan Bradley makes a reference to Sam Flynn's "annual prank" during company events. This moment from the script was the inspiration for staging a live Encom press conference in San Francisco that would be interrupted by the film's hero, Sam Flynn.Weeks before Wondercon, Encom announced on IGN.com they would be holding an event in San Francisco. Tron fans organised through viral websites, Facebook and Twitter to disrupt the event. Sam Flynn trumped them all in a spectacular way by skydiving into the embarcadero and pulling off his annual ENCOM "prank."

Over 1,500 people on the ground witnessed Sam Flynn’s skydive.Over 1,000 online articles document the event, earning 100 million online impressions.5 million people join the search for Kevin Flynn over a year and a half, and millions followed the journey of his son, Sam, after being dramatically introduced to him through this event, and subsequently uncovering video that allowed them to understand the affect his father's disappearance had on him.