A Bongo is an escape bond: a box which includes a voucher for an exciting experience: flying in a hot air balloon, a massage... There are over a dozen different ones and each allows you to choose between different experiences.It is targeted at urban professionals, people who are stressed out in their jobs and need to escape from their routine. Bongo asked us for a low budget campaign which would increase their brand’s notoriety and jumpstart their sales going into the Christmas season. We had to find a memorable way to hit our target.

A campaign which invited people to escape from their routines and which climaxed with a big event: 100 people locked up in an office building. The first one who managed to escape would take the final prize.To make the campaign known and collect registrations, several direct marketing actions were put into practice, directing people to the campaign’s website, where any stressed out worker could send their candidacy to participate. Billboards and postcards were distributed in target-rich environments such as offices, restaurants aimed at executives etc. We sent e-mail with personalised data and a viral video encouraging people to register.

96% of the 1,738 recipients hit ESCAPE and 22% of them bought a Bongo, generating sales worth over 33,000 € that same weekend.It’s a very simple but fun, intelligent and attractive communication strategy, like our brand’s values, and at a very low cost.