Factoring in the support by suppliers to execute the campaign, the total campaign investment was USD 1,285.00 for a quantity of 500 pieces, that is, USD 2.57 per impact. Of the executives who received the material, 80 became monthly donors, yielding a 16% return rate. The average amount of each monthly donation was USD 25.00, that is, the revenue generated for the first year was USD 24,000.00. The return on investments was exceptional: 94.65%, or a return of USD 94.65 for each dollar invested.