Challenge: Cosmetics ad campaigns are massively ruled by big celebrity figures. Our challenge is to break through this fake beauty standards and set up our costumers as our ads main characters.

Idea: Build a vending machine connected with Facebook. People will pay with a Like on Natura’s Fan Page and will be surprised by their profile printed on a free shampoo package.

Results: Over 500 shampoo bottles were printed daily and lines during all opening hours. Until now, there were 4 shopping malls with the Machine and more than 50.000 products customized. The Machine’s agenda will be compromised until 2014.

The Media was able to promote the desire to have a vening machine in an environment where it was naturally perceived by the consumers. In shopping mall's service corridors, alongside with other already traditional vending machines of chocolates, soft drinks and cigarettes.The machine was the only channel. The shopping malls' selection was made based on which had a vending machine corridor with the best people flow. And, of course, the movie theaters close to the corridors was tactically fundamental.

There were lines to get to the machine, and requests on the brand's social networks for the machine to go to other cities. More than 50.000 products were customized. The project that should be punctual, only of BTL in 1 shopping turned into an annual platform, with a nationwide agenda. Since the brand has only 3% of market share, for the first time, many people had direct contact with the product and not only through communication stimulation. The spontaneous media generated exceeded 60 times the investment on the machine's development.