Create a cinema ad that captures the imagination of the viewer, and gets them to buy into the Musica promise of ‘a world of awaits’.So you’re in a cinema, looking at the blank cinema screen. The lights have just gone down and you’re waiting for the trailers to start when you see a curious creature pushing against the cinema screen towards you. You see and hear the fabric stretching and pulling as the creature investigates our outside world. His movements are emphasized by sound effects that are only playing through the front speakers on the sides of the screen. He snoops around for a few more seconds before moving off into the distance.

A title appears on the screen. Musica - A world awaits.

The Musica stores in the malls where the ad was flighted noted a 30% increase in foot traffic in-between movie screenings. The ‘World awaits’ campaign also resulted in an overall 30% increase in sales during the last months of 2008.