The beauty of watching music concerts on DVD is that you can watch from the comfort of your couch. Getting a drink or going to the toilet when watching a music concert on DVD is also far more comfortable. In stores, we placed homely objects like picture frames and curtains to make the ordinarily stark store a much warmer environment.

The product on promotion was sold out before the end of the campaign period. The results were a gross growth in sales of 638% SALES DURING THE CAMPAIGN 24 Feb - 05 March 3128 units sold of TV and poster advertised titles.