Doctor Who is a British sci-fi series about a space travelling hero. He has one of the largest and oldest cult followings of any show on TV show, hence why we sent fan messages to the Moon to promote the 50th Anniversary episode.

We hand picked a variety of strange, old and interesting websites that included The Million Dollar Homepage, Dancing Baby, The Y2K Survival Guide, Napster, Keyboard Cat and many more iconic old websites. When users clicked the Internet Time Machine banner they were hurled on an epic random journey through time and cyberspace to these sites, using Doctor Who’s trademark blue time machine.

We received thousands of entries from fans around the world and our campaign was covered extensively on both major fan sites and mainstream news outlets. But most importantly the 50th anniversary episode achieved an unprecedented 40% increase in ratings based on previous specials and season premieres. This proved that on the night, it was more than just Doctor Who’s cult following who tuned in.