Promote the new season of Silicon Valley coming to Sky.

Silicon Valley has two audiences. Regular fans and hardcore fans (that love all the 'meta' jokes and engage deeper with the show).

So we wanted to create a campaign that would announce the show to the regular fans but direct the hardcore fans to something engaging and rewarding in the same tone of humour as the show.

We hear what sounds like the automated speech voice on a computer.

But the way it's speaking sounds strange. Like it's reading out one giant URL. That's because it is.

As it reads it out the URL address we hear that the new season of Silicon Valley is coming to Sky Television and to celebrate we are giving a Free Pied Piper Hoodie from the show to the first person who can enter the entire radio URL into their browser.

On the 28th of April our radio started to go live and played across 18 major radio stations in New Zealand.

Within 3 days the first prize had been won. The rest were won over the next two weeks that the radio ads were airing leading up to the premiere of the show.