This campaign site for Canon's entry-level Digital SLR camera builds on the existing message 'Welcome to the Playground!', but only online does it truly come to life.The visitor discovers three unexpected photographic environments, brimming with creative opportunity. The site offers plenty to explore and interactively illustrates the functionality of the product. More importantly, it playfully inspires the 'photographer's eye': this camera's ease of use makes the world your playground.The environments were created from thousands of photos shot on location in Spain, which were imported into a custom-built 3D editor to create a uniquely immersive 3D effect.