Hong Kong has the second highest carbon footprint per capita in the world (SOURCE: “Carbon Footprint of Nations: A Global, Trade-linked Analysis” 2009), thus remedies are badly needed. Our brief was to alert the general public to the problem and encourage people to change their habits.

For most people, a small fan is more than enough cooling for summer.

By switching to small fans we can reduce CO2 emissions, reduce the overall temperature rise globally and finally, save animals from the risk of extinction.

We needed to convince people that a small fan was all they needed to stay cool and help saving our planet.We designed special fans with multiple animals’ graphic on each panel. When you opened the fan, you would see one animal then another and another. Our message then was, “the more you fan, the more animals will survive”.

The handy gift successfully conveyed the message with insight. People were willing to use the fans once they got them. This campaign made a large impact for very little cost. The small contribution of each fan when multiplied many times could make a big decrease in carbon emissions. The fan also reminded each of us to think twice before turning on our air-conditioner.