The objective of the piece was to communicate the growing numbers of women abused by their husbands. We created a special St. Valentine's website where you could send a web card with your picture, to that special someone. While creating the card, the strong anti-violence message will surprise the user making them think of the problem on a day they would not usually pay attention. The Target Audience were young adults 18-24 years old, male and female; they feel a passion to be part of social changes and are heavy internet users. They usually send internet greetings on special occasions.