The client works with children and adolescents in search of more effective environmental education and needed to extend the importance of this work to the whole society, featuring only signs to communicate with the public.

In order to stop the deforestation of the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting down trees damages the entire ecosystem and costs the residents of the city even more. All illustration was made with actual leaves, which were photographed afterwards and used as the face of the print campaign. Posters with the actual leaves were also distributed in strategic areas of the city.

The campaign reached the mainstream media without it having to be paid for, amplifying the power of the message and surprising the audience.