Educate people about the decreasing green cover and its impact on the ecological balance. And encourage them to plant more trees.

Because the whole world depends on plants, we created an animation that literally shows the entire animal kingdom balancing on a plant. The animation was projected on a big wall to give it a larger-than-life feel for greater impact.

The clip shows different species of animals delicately perched one-on-top-of-another on a small sapling. Midway, the balance starts swaying, threatening to collapse. Just then, a jar kept on the side waters the plant, immediately steadying the balance. It ended with a message that encouraged people to "Keep the balance going".

The activity became the centre of attraction at the mall. Many people saw it and talked about it. But most importantly, over 500 packets of seeds were distributed to those interested in making a difference.