Cannes Lions
TAIYO KIKAKU, Tokyo / KONICA MINOLTA / 2009
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This film was first screened at a planetarium.To prevent global warming Konica Minolta focuses on reducing CO2. To make people understand our global environment, we used a planetarium dome theatre as a medium to screen this environmental advertisement. The earth we live in right now is a miracle created in 46 hundred million years and we created a 90 second spot which highlights this.
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