Cannes Lions
JWT HONG KONG, Hong Kong / FRIENDS OF THE EARTH / 2010
Overview
Entries
Credits
Outcome
We successfully transformed sockets from a source of pollution into a means of saving energy. With the URL printed on the Dog Food Bowl, people were attracted to our Facebook group, more ideas were generated and participation from the general public increased. The campaign was further spread among Facebook users and, as a result, more people joined and shared their ideas for an energy saving plug. Even now, our Facebook Group members and new designs keep growing in numbers.
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