Green and red stickers on switches tell consumers the long-term, cumulative, global effects of their small, everyday choices. Instead of just ‘on’ or ‘off’, consumers can now choose to melt the Antarctic ice-shelves or keep them frozen. They can choose to sink the Pacific Islands or keep them above sea level. And they can choose between drought and famine or rain and good harvests. Similarly, when asking for copies at the copier machine, they can choose to kill more orangutans or fewer. The sticker sets were mailed to corporations which took part in the Singapore Envirionment Council’s eco-office program.

In feedback gathered by the SEC, it was found that almost 90% of recipients had put the stickers up at their workplace. Some wrote in asking for more copies. Many said that their paper usage had gone down. One recipient said that people rarely forgot to switch off the lights and air-conditioners at her workplace after the stickers were put up. In one office, they were motivated enough to order start recycling all their wastes – cans and bottles too.