In Japan, the general public's concern for the environment is still very low. The message, "Let's start thinking about electricity!" does not seem to get through to the public. Therefore, our first attempt was to lead people to become more environmentally aware of their electrical surroundings by distributing concept booklets (Lights must be turned off to read in order to see) at a concert of a Japanese musician. Further more the top page of the web site was made completely black to emphasize the message. Flyers were distributed to encourage people to access to the web site (www.artistspower.com)

Distribution of the booklets has gained further attention, being featured in several major newspapers and special TV news programs. Thousands of booklets were sold and millions of people accessed to the web site. The campaign was well received by our client and we are currently working on the follow-up.