Cannes Lions
TRIBAL DDB, London / FINANCIAL TIMES / 2012
Overview
Entries
Credits
Execution
FT Graphic World:A series of giant infographics that revealed surprising, sometimes alarming facts about world business to New York commuters.
We projected the interactive infographics in Grand Central Station to show US business people that they need to understand global business if they want to remain number one.
In short, if they want to stay on top of the world, they need the FT.
Outcome
We stopped thousands of business people in their tracks and got them thinking again about the US’s place in the world and the FT’s place in American business.Films of the infographics have had 35,000 hits on YouTube and over 2 million impressions on Twitter so far, and we’re only 3 weeks into the campaign.
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