Cannes Lions
HAKUHODO DY MEDIA PARTNERS, Tokyo / HONDA / 2004
Overview
Entries
Credits
Execution
The media team obtained NASA satellite images showing the progression of the hole in the ozone layer and then negotiated with the media to obtain the ideal space to show the growing size of the hole. This was a new approach in newspaper advertising - an ad that develops as the reader turns the pages.
Outcome
This campaign reached approximately four million households.
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