The Campaign idea is simple - global warming is messing up our seasons. By dissolving seasonal divide, it’s not only making festivals lose their seasonality but also messing up with fashion cycles. Therefore, Holi, the Indian festival of Spring is arriving in the middle of winter, over Christmas. What’s more, Spring/Summer Fashion is also hitting stores way too early. The message from Greenpeace is simple yet hard hitting: Don’t let global warming mess with our seasons. www.jointhefight.in

A 360 degree approach was initiated to spread awareness about global warming. On Christmas day, Bangalore woke up to an advertisement in the newspaper wishing them Happy Holi. Later, citizens were jolted out of their Christmas spirits to see people celebrating Holi on the streets. Around this time 5000 people received Holi cards. Greenpeace released advertisements announcing the arrival of Spring-Summer Collection in stores. A Hypermarket like Big Bazaar put up posters offering customers amazing Holi discounts. We also set up a Microsite www.jointhefight.in.