Cannes Lions
OGILVY & MATHER INDIA, Mumbai / WORLD WILDLIFE FUND (WWF) / 2009
Overview
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Credits
Description
Brief: Create awareness among people about the dangers of deforestation.
Execution
How we arrived at the final design: The final poster design was inspired by Indian tribal art and executed in black line drawing to convey the simple message: 'Let’s save nature. Let’s save ourselves.'
Outcome
Indication: These posters were just meant to increase awareness and were put up across the city at prominent locations like parks, schools and public places. In schools at which these posters were put up, children wanted to find out more about conservation and other environment friendly practices.
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